Performance Optimization is like painting the Golden Gate Bridge

Users speed expectations are on the rise and companies started investing in the optimization of their services and business processes. Outstanding players such as Amazon understood that the competition is high and bad user experience leads quickly to growing abandon rates. When those frustrated users start to spend their money on other, more reliable websites, it’s already too late.

Performance by Nature

User experience is the most important success criteria, and the expectation of our users is permanently on the rise. According to a recent study from Akamai, in 2006 the average business user expected response times of 4 seconds. Today, 49% expect load times of 2 seconds or below. In this post, I will shine a light on reasons why organizations are failing to meet users speed expectations followed by simple steps towards performance by nature.